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GigaOm创始人称微软前高管不能扭转Zynga败局

发布时间:2020-01-14 20:27:02 阅读: 来源:U盘厂家

元器件交易网讯 7月4日消息,据外媒BGR报道,尽管华尔街对社交游戏公司Zynga聘用微软Xbox前负责人马特里克担任CEO反应良好,美国科技新闻网站GigaOm创始人奥姆·马利克(Om Malik)并不认为马特里克能扭转Zynga的命运。

因为马特里克并不能改善公司在手机行业的前景。Zynga将垮台是众所周知的事情:该公司最初靠生产流行的Facebook游戏来获利,而在开发iOS和Android的手机游戏方面就做的少得多。马利克认为Zynga仍在生产廉价的Facebook游戏,不会因换了新CEO而改变其状况。

他说:“事实上,Zynga是一个缺乏创造力的公司。这个公司关注速度而不重视产品质量,你别期望培养它的创造力它能变成一个有创造力的公司。 Zynga是一个交易型的公司,更像一个投资银行。 除非马特里克在全公司范围内实行彻底的革命,否则他注定会失败的。(元器件交易网董蕾 译)

外媒原文如下:

While Wall Street has reacted favorably to Zynga"s hire of former Xbox chief Don Mattrick as its CEO, GigaOM"s Om Malik isn"t having any of it. In a long analysis, Malik makes the compelling case that Mattrick is very unlikely to turn around Zynga"s fortunes mostly because his hiring does nothing to improve the company"s prospects in the mobile world. The story of Zynga"s downfall is well-known: The company initially struck it rich by producing popular Facebook games but has done far less well when it comes to developing mobile games for iOS and Android. Malik believes that the company"s own DNA is still programmed to pop out cheap Facebook games and is thus unlikely to change its stripes for any new CEO.

“Zynga, by its very nature, is not a creative company,” he writes. “It is a company that sacrifices quality over speed… You don"t go from thinking like that to becoming a creative business that nurtures creativity. Zynga is a very transactional company — much like, say, an investment banker. That culture of short-termism and anything-goes-to-grow is part of Zynga"s DNA. It is so pervasive and embedded that unless Mattrick undertakes a company wide apheresis he is destined to fail.”

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